Bobst’s Dubai Digital Printing Label Day was held on 18 February 2022 at the Dubai Expo 2020. The event unveiled major new opportunities for label industry in the Middle East, North Africa and Turkey.
Several of the top label converters in the region attended the event to discover a new Bobst digital label portfolio, including new major products such as the MASTER DM5 – a modular press combining digital and flexo modules in an all-in-one platform, opening new opportunities for label production in the region.
Eric Pavone, business director (AFMETC region) at Bobst said, “In an ever more competitive and fast-paced environment, where brand owners are demanding more diverse jobs, versioning, shorter production time and lower cost, converters are having to combine technologies to keep up”.
“This is where Bobst can help. We are aiming to lead the next chapter of the digitalisation of label production offering a complete portfolio of fully digitalised printing solutions integrating UV inkjet, flexo modules and finishing solutions in a modular architecture,” added Pavone.
The Bobst MASTER DM5 can prime, print, embellish, cut-all-in-one, all-Inline. With its digitally automated on-the-fly job change, The MASTER DM5 provides an exceptionally high press uptime and outstanding repeatability regardless of the operator’s skills. The digitalised, end-to-end connected system enables converters to deliver faster, with better quality, less waste and more profitably answering the growing demand for on-demand labels production, from short to long runs.
Pavone concluded, “An all-in-one, all-inline modular press like the MASTER DM5 will handle all your jobs, no matter the size in a highly cost-effective way that will increase profitability. The potential impact of all-in-one technology as well as developments in inkjet in this region will be transformative. It was an honor to be able to present our label portfolio to so many esteemed converters at this special event.”