BOBST has announced a strategic partnership with PACKITOO, a French company specializing in digital solutions for the packaging industry. This collaboration is part of BOBST’s ongoing strategy to digitalize and connect the packaging value chain, from brand owners to converters and equipment suppliers.
PACKITOO’s HIPE, a web-based sales tool tailored for the packaging industry, automates quotations, manages packaging projects, and supports web-to-pack e-shops for printers and converters. This partnership will enable BOBST to offer a tailored solution that streamlines sales cycles, reduces costs, and boosts revenues for printers and converters. Additionally, PACKITOO will benefit from BOBST’s global presence, expertise, and network, helping it reach new markets and customers.
HIPE addresses key challenges for converters in a market demanding more customization, smaller orders, and quicker delivery. It provides a personalized digital sales process, allowing converters to quote jobs rapidly and accurately by considering various cost factors, such as machine types used. The software also integrates with pre-press applications from leading providers like ESKO, adding value to converters well integrated among various web platforms. Moreover, HIPE facilitates the deployment of web-to-pack websites with instant and automated quotations, generating more orders with minimal effort.
“This is a strategic move that reinforces our vision of a digital future for the packaging industry, where data and software play a key role in enhancing productivity, efficiency, and sustainability,” said Jean-Pascal Bobst, CEO of BOBST. “PACKITOO’s software is a perfect fit for our industry vision and provides a valuable solution for our customers to automate and optimize their sales processes. We look forward to working together with PACKITOO’s talented team to further develop and scale their software.”
Thomas Othax, CEO of PACKITOO, added, “We are thrilled to join forces with BOBST, a world leader in the packaging industry. This partnership and investment are a great opportunity for us to leverage BOBST’s resources, knowledge, and network to grow our business and reach new markets. We share BOBST’s vision of a digital transformation of the packaging industry, where software and data are key drivers of innovation and value creation.”
The partnership aims to bring significant benefits to printers, converters, and the packaging industry as a whole through enhanced digital solutions.