Bobst and IPS hosted a workshop for the folding carton industry on 23 August in Cairo which unveiled new opportunities for the packaging industry.
Partners and top converters in Egypt attended the event to discuss folding carton packaging applications, which serve a wide range of consumer goods and meeting brand owners’ latest demands for innovation, high performance, and sustainability.
Colour consistency, spot varnish, hot-foiling, embossing, innovative designs, packaging functionality, use of different kind of substrates, packaging sustainability, were the topics of discussion and during this workshop.
Bobst’s leading partners such as Cito, Sharp, Baumer hhs highlighted how their innovations helped converters to deliver quality packaging at high performance and increase their profits.
While brands design, pack and distribute their products is changing, they are now requesting converters to deliver more sophisticated packaging to stand out on the shelves and engage with their consumers in new ways.