In a strategic move aimed at bolstering its footprint in East Africa, Bobst, a global leader in packaging machinery, has announced a partnership with Multigraph Machinery Kenya Ltd.
This alliance, unveiled at Drupa, signifies Bobst’s commitment to enhancing its service capabilities and market reach across the region.
Multigraph Machinery Kenya Ltd., established in 1995 and renowned for its extensive network in the printing and packaging sectors, is set to represent Bobst across seven key East African countries: Kenya, Tanzania, Ethiopia, Uganda, and Rwanda.
This partnership is poised to capitalize on the region’s robust economic growth, with annual GDP increases averaging 7%.
Eric Pavone, speaking on behalf of Bobst, emphasized the significance of the collaboration: “The strategic agreement with Multigraph further solidifies BOBST’s commitment to enhancing its reach and service capabilities in Africa. It will play a pivotal role in providing localized support to our customers and we look forward to a mutually beneficial collaboration.”
This partnership marks a significant step forward in Bobst’s global strategy, reaffirming its commitment to delivering excellence and innovation in the packaging industry worldwide.
Pradeep Shah, Managing Director of Multigraph Machinery Kenya Ltd., highlighted the strategic advantage of the partnership: “With over 220 converters already in our network and a strong local presence, Multigraph Kenya is well-positioned to meet the needs of Bobst’s expanding customer base. This partnership allows us to leverage our market knowledge and infrastructure to drive business growth across East Africa.”
Multigraph Kenya’s dedication to innovation and customer satisfaction is evident in their rapid growth and influence in the region’s packaging industry.
With Bobst’s cutting-edge technology and Multigraph Kenya’s market expertise, the alliance aims to set new standards in packaging machinery solutions across East Africa.