Berry Global Group, Inc., a prominent player in sustainable packaging, has introduced the Domino bottle—a customizable rectangular design crafted from up to 100% post-consumer recycled (PCR) plastic. Targeting the beauty, home, and personal care sectors, this 250ml bottle features a 75-millimeter-wide front face, alongside customizable side panels that allow branding on all four sides.
The bottle’s design aims to enhance shelf presence, offering brands ample space for unique graphic presentations. The side panels support textured embossing or debossing, appealing to tactile consumer experiences.
Manufactured from high-density polyethylene (HDPE), the Domino bottle is fully recyclable where appropriate collection systems are in place. Its versatile neck accommodates various caps and closures, including the newly launched Wave2cc all-plastic dispenser. The rectangular shape facilitates efficient stacking, optimizing shelf, transportation, and storage space.
Available through Berry Agile Solutions, the Domino bottle emphasizes rapid sample delivery, cost-effective customization, and low minimum order quantities—catering to brands keen on aligning with evolving consumer preferences.
“In today’s retail landscape, impactful packaging and graphic design significantly influence consumer choices,” noted Joe Horton, Sales and Marketing Director at Berry Agile Solutions. “Domino empowers brands to swiftly adapt to market trends and achieve standout shelf appeal cost-effectively.”
The launch underscores Berry Global’s commitment to advancing sustainable packaging solutions while meeting market demands for aesthetic appeal and environmental responsibility.