Dusseldorf, Germany – The Authentication Solution Providers’ Association (ASPA), a renowned non-profit organization dedicated to advancing secure authentication solutions, unveiled its Middle East and Africa (MEA) Chapter at drupa 2024 in Dusseldorf. Celebrating its 25th year in the battle against counterfeiting, ASPA’s strategic move aims to bolster its global efforts against the proliferation of counterfeit goods, which pose severe risks to consumer safety, economic stability, and intellectual property rights.
Mr. Ranesh Bajaj, an industry veteran, will lead ASPA’s MEA Chapter as its Chairperson, marking a significant step in enhancing cooperation between global companies to combat counterfeiting. The MEA region, recognized as a major export hub for various products, including pharmaceuticals, automotive parts, electronics, and luxury goods, holds strategic importance in the fight against counterfeit products entering international supply chains.
“Combating counterfeiting at the source is crucial to ensure the integrity of exported goods and protect global supply chains,” noted Mr. Manoj Kochar, President of ASPA. “By collaborating with stakeholders worldwide, we can implement effective authentication measures, strengthen regulatory frameworks, and raise consumer awareness, contributing to global economic growth and consumer confidence.”
ASPA aims to collaborate with stakeholders in the Middle East and Africa, including manufacturers, brand owners, technology providers, law enforcement agencies, and policymakers, to champion authenticity, safeguard consumer interests, and fortify legitimate businesses. The organization’s strategic focus in these regions will include research, advocacy, capacity building, and advancing best practices in authentication and traceability solutions.
“I am eager to lead ASPA’s efforts in the Middle East and Africa,” said Mr. Ranesh Bajaj, Chairperson of ASPA’s MEA Chapter. “We will remain steadfast in promoting authentication solutions and protecting consumers in these regions, aiming to gather more like-minded stakeholders to join us in this collective endeavor.”
ASPA’s expansion into the MEA region underscores its commitment to fostering global partnerships and leveraging collective expertise in the fight against counterfeiting. The organization remains resolute in its mission to advance secure authentication solutions, promote industry best practices, and safeguard consumer interests worldwide.