Ariel to offer its Ecoclic box in a new cardboard packaging which is designed to be child safe and easier to use.
The new cardboard packaging is FSC certified and fully recyclable, made with minimum 70% recycled fibers. The scientists at Ariel have designed a reassuring ‘click’ feature to signal that the pack has been properly closed.
The new packaging boasts to be inclusive and intuitive to use for adults due to its ergonomic opening system with two buttons. Ariel has designed large, clear and legible opening instructions placed at the top of the pack to make sure the box is easy and comfortable to open for all, including those with dexterity, visual or cognitive impairments.
The packaging box also includes two ground-breaking features located on the top panel to help those with visual impairments: a tactile marker and NaviLens technology.
The tactile marker on the top of the box (at the right corner) has been developed by Ariel to help blind consumers recognise that the product is a laundry detergent.
Next to it, the Navilens QR Code, when scanned through the NaviLens downloadable application to open an audio-description of the product as well as large and readable text on the phone to help the consumer understand what the product is and how far it is from the user. NaviLens code has been developed by a UK Start-up.
In addition, all of Ariel’s packaging includes a UFI code located at the back of the pack. This 16-character Unique Formula Identifier helps medical services identify the product and its ingredients quicker.