Last year, Arburg successfully launched a new digital format, arburgXvision, an interactive, live internet TV series highlighting important topics in the plastics industry in an informative, expert, and simultaneously entertaining way. The format will, of course, continue in 2022. The series kicks off on 17 February, from 2 pm to 3 pm, with the programme titled ‘Making your supply chain work for you – Secure supply chains as a strategic advantage!’.
The topic of supply chains will be discussed by experts from Arburg and auditing firm PricewaterhouseCoopers (PwC). Christoph Schumacher, director of marketing at Arburg said, “The feedback on our new digital format arburgXvision in 2021 has clearly proved that the combination of knowledge transfer and entertainment is very well received in the industry.”
Schumacher added that the highlight of the programmes turned out to be the discussion panel, which got to the heart of all the important aspects and included live answers to viewers’ questions.
A class of its own: Concentrated expertise on arburgXvision
Schumacher added, “As with technology, we don’t rest on our laurels when it comes to communication, but continue to develop our products with an eye to our target groups and the future. For this reason, all elements of the format were put to the test, focused and the concept developed accordingly.”
The focus of the one-hour, German-language programmes is the discussion panel in the Arburg studio. In addition to two high-calibre company representatives, there is an external expert on hand to shed light on the respective topic from all sides. Viewers can interactively shape the programme with their questions to the experts.
Presenter Guido Marschall will discuss this highly topical subject with Guido Frohnhaus, Arburg managing director technology and engineering, Werner Faulhaber, Arburg divisional manager development, and Stefan Schrauf, partner at PwC Germany and expert in supply chain management. The advantages of Arburg’s central development and production site with considerable in-house production depth and short, stable supply chains are also illustrated by the link to Lossburg.
The programmes will be live on www.arburgxvision.com. Anyone unable to watch the programmes live, can watch them later in the website’s media library. The media library also has all the programmes from 2021, highlighting important topics in the plastics industry last year.