Amcor, one of the global leaders in developing and producing responsible packaging solutions has unveiled a product rebrand designed to give customers a clearer, holistic view of its growing portfolio of more sustainable packaging solutions. This significant marketing effort provides customers with greater visibility and transparency of Amcor’s extensive product portfolio that has grown over the years through innovation and strategic acquisitions.
The redesign of Amcor’s innovative product portfolio highlights three key differentiating benefits for customers: the most advanced solutions in more sustainable packaging; product functionality and differentiated solutions for high growth market segments such as healthcare, dairy and protein; and performance characteristics across a wide range of material options.
Peter Konieczny, Amcor’s Chief Commercial Officer said, “Amcor is unique in its ability to provide customers with an unparalleled offering of packaging solutions on a global scale.”
Konieczny added, “Our customers require packaging that meets their needs in terms of functionality and performance, with a broad choice of high-performing material options and that delivers outstanding sustainability benefits. Our rebranding design makes it easy for customers to find the best packaging solution to grow and strengthen their brand.”
For this initiative, Amcor partnered with outside branding experts to bring to life and integrate the company’s unique promises in its product portfolio. The rebranding established a brand foundation that could easily showcase Amcor’s innovative and diverse portfolio of solutions and that would grow and expand as new platforms and differentiated solutions are introduced to the market.
“Amcor’s new branding is indeed sustainability. From now on, all packaging options with more sustainable features are easily identified with the new Amcor EcoGuard™ brand. Similarly, the new designs allow customers to easily identify the features, benefits and functionalities that best meet their product requirements and consumer needs,” concluded Konieczny.