Brand Finance, a global specialist in evaluating brands, has ranked Almarai Company as the seventh among dairy companies in terms of brand value. The Almarai brand was estimated at $2.7 billion in the annual update of the Brand Finance World Brands Report 2022.
The market value of Almarai Company is 56 billion riyals in the Saudi stock market, and the dairy sector is the largest within the company’s sectors, which was established in 1977 as a dairy company to later turn into an integrated food company whose products include juices, baked goods, poultry, and infant food.
Abdullah Al-Otaibi, Head of Corporate Communications and Public Relations at Almarai Company, said, “The company is well aware of the critical role of the brand throughout its development. Throughout our journey that lasted for more than 45 years, Almarai has continuously worked to build the value of the company’s brand in parallel with its commitment to its consumers to provide foods and beverages with nutritional value and high quality in the various markets.”
It is worth mentioning that Almarai is the largest vertically integrated dairy company in the world and the largest in the production and distribution of food and beverages in the region. Its brand ranks first in classifying consumer brands in the Middle East and North Africa.