Al Shareef Pack expands operations with major investment in cutting-edge machinery

Mr. Tariq Shahzad and Mr. Abdullah Al-Shareef standing in front of the Manroland Evolution 700 at the Al Shareef factory.

 

Amidst Riyadh’s bustling industrial landscape, Al Shareef Pack has solidified its reputation as a trusted leader in Packaging, Printing, and Converting. Founded in 1992 as a commercial press, the company has flourished under the visionary leadership of Mr. Abdullah Al-Shareef, accumulating over three decades of industry expertise.

 

A Legacy of Growth and Innovation
Today operating as Al Shareef Factory for Carton Containers, the company specializes in Duplex Carton Packaging. Strategically located in Riyadh’s 2nd Industrial Area, its expansive 11,250 square meters facility is equipped with modern amenities including offices, production units, and warehouses.

 

Anticipating future growth, Al Shareef Pack is expanding with an additional 11,550 square meters extension, underscoring its commitment to meeting escalating market demands.

 

Mr. Abdullah Al-Shareef attributes the company’s success to an unwavering dedication to excellence and customer satisfaction. “With over two decades in the industry, Al Shareef Pack has earned a reputation for unmatched quality and reliability, garnering the trust and loyalty of a diverse clientele,” Mr. Al-Shareef proudly remarked.

 

The company’s journey underscores its adaptability and forward-thinking approach in a dynamic industrial landscape. With a focus on continuous improvement and innovation, Al Shareef Pack is poised to expand its market presence and set new benchmarks in the printing and packaging sector.

 

Investing in Cutting-Edge Technology
In an exclusive interview, Mr. Tariq Shahzad, Plant Manager at Al Shareef Pack Riyadh, highlighted the company’s distinguished legacy since its inception in 1993. Initially a small-scale commercial press, Al Shareef PACK swiftly transitioned into packaging by 1997-98 upon relocating to Riyadh’s 2nd Industrial Area, ascending to become a top-tier packaging company in Saudi Arabia.

 

Specializing in a diverse range of duplex and food-grade packaging solutions, Al Shareef Pack serves primarily the pharmaceutical, fast food, and FMCG sectors, prioritizing comprehensive customer service and product excellence.
Mr. Shahzad emphasized recent strategic investments in cutting-edge machinery, including an evolution machine that significantly enhances printing output and quality. The company’s adoption of European-manufactured equipment is noted for reliability, post-sales support, and seamless integration with existing operations.

 

Key investments include the acquisition of a Manroland Evolution 700 Sheetfed Offset Folding Carton Printing Press, renowned for its versatility in handling diverse substrates and printing methodologies. This advancement enables Al Shareef PACK to print on PE coated and metalized boards, expanding its market reach.

 

Partnership and Growth
As the distributor of Manroland in Saudi Arabia, Awad Al-Anazi, General Manager of Alkhorayef Printing Solution, remarked, “In recent years, Alshareef has expanded its business and reached a significant level in the packaging market by utilizing its existing production setup and having a clear growth plan. To achieve and sustain such growth, they need to support their production line with the right technologies. We have provided them with the latest Manroland 700 Evolution. This machine is state-of-the-art in the packaging industry and will enhance their production capabilities, giving them the agility to compete in the market.

 

The packaging market has become highly competitive, and updating production lines is essential for maintaining a competitive edge and fostering growth. Alshareef is a strategic partner for us, and we will continue to support their business and growth plans in every aspect. We highly value our partnership with Alshareef under the leadership of Alhassan and Engr. Tariq.”

 

Further bolstering production capabilities, Al Shareef Pack has invested in the Bobst SP 104 SE for hot stamping, die cutting, and stripping. Future plans include integrating a specialized Bobst Vision Fold machine for pharmaceutical packaging, equipped with Braille system capabilities, enhancing product sophistication and client satisfaction.

 

Marc Abi Chahine, Area Sales Manager of BOBST Africa & Middle East, commented, “Abdullah Ali Alshareef has been a strategic partner to Bobst for a long time, and our partnership continues to grow year after year. Investing in a professional hot foil stamper helps target new segments in the packaging world where high-quality hot foil stamping is essential.

 

The added value of metallic shine on the package provides a significant advantage to brand owners, especially in a highly competitive market like the Middle East. Having a Bobst hot foil stamping machine is a valuable tool for producing precise, high-quality hot foil stamping.”

 

To maintain stringent quality standards, the company implemented an offline inspection system from Focus, reinforcing quality assurance across its folding gluing operations.

 

Future Directions and Expansion
Looking ahead, Al Shareef PACK remains committed to capitalizing on its market reputation and operational strengths. Ongoing expansion plans include a new 10,000 square meter facility to accommodate enhanced finishing lines for products like paper bowls and bag-making machines.

 

The collective investment in GMG, Manroland, Bobst die cutter folder gluer, and the Vision inspection system totalled approximately 25 million Saudi riyals, underscoring Al Shareefpack’s dedication to technological advancement and market leadership.

 

Mr. Shahzad concluded with the company’s steadfast commitment to customer-centric practices, ensuring prompt delivery, top-tier quality, and competitive pricing. Al Shareefpack’s journey continues to exemplify resilience, adaptability, and unwavering commitment to excellence, reinforcing its pivotal role as an industry leader in Saudi Arabia’s dynamic printing and packaging sector.