Al Bayader International, a global manufacturer, distributor and retailer of creative solutions in sustainable food packaging, healthy food and personal and home care products, has announced strategic partnerships with global leaders in sustainability to accelerate and empower the GCC’s circular economy.
Al Bayader also launched innovative sustainable products to promote the circular economy and lead the industry towards more a sustainable, resilient, agile and efficient future.
These initiatives were announced at the Private Label and Licensing Middle East event at Gulfood Manufacturing 2022, and underpinned by a partnership signed with the award-winning R-Cycle strategy by the German company, Reifenhäuser.
R-Cycle provides infrastructure for a digital passport that holds all relevant data about a product’s materials and end-of-life options. All products will be tagged with a marker, such as a QR code or a digital watermark, which can be scanned at the time of waste disposal or recycling. This ensures higher efficiency of recycling and higher quality of sorting.
The infrastructure developed is based on GS1 standards.
R-Cycle Director Benedikt Brenken said: “We are very pleased to have found a strong and experienced partner in Al Bayader International, who has mastered the local business since 1991, while being internationally positioned with more than 1.000 employees and steadily growing in further markets, including Europe and Africa.”
Al Bayader has also renewedits partnership with Sulapac, a Finnish company pioneering sustainable materials across a range of industries, including food packaging.
Highlighting the importance of the initiatives, Nidal Haddad, Founder & CEO of Al Bayader International, said, “The circular economy concept is at the heart of the sustainable development narrative, especially as countries across the world race to achieve Net Zero by 2050 in line with global commitment to decarbonisation.
“The food packaging industry plays a central role in promoting the circular economy model, and as the regional pioneer, we are bringing R-Cycle to the region and introducing novel sustainable products for the food packaging industry developed using sustainable materials. “These will be game-changers supporting the march to sustainability underpinned by the UAE Circular Economy Policy.
“We are honoured to bring such global partnerships that further reiterate our commitment to promoting the UAE’s Net Zero by 2050 Strategic Initiative and to serve as a model for our stakeholders ahead of COP28 next year.” Recently, Al Bayader International announced that it is implementing the 4-R Pathway to Circularity, which focuses on “Redesigning, Reducing, Reusing, and Recycling”. This approach prevents plastic packaging ending up in nature by improving reuse and recycling methods, as well as reduces the carbon footprint of packaging through eco-design. It also optimises resource-use to promote energy efficiency. Al Bayader International has a wide range of sustainable packaging solutions, including the Sukkar range made from sugarcane. The production process emits fewer CO2 emissions, is industrially compostable and reduces carbon-footprint.
Al Bayader’s Gaia and Terra ranges are also 100% plant-based and is completely biodegradable in both landfill and marine conditions, leaving no microplastics behind. Further, Al Bayader’s Bio’d material features a new technology that allows plastic to biodegrade in landfills. The organic additive can be used on PS, PP and PET and is the most affordable material in our sustainable range of products. Highlighting its commitment to sustainability, last year, the company installed a 980kWp solar rooftop plant at its plant in Jebel Ali, which spans an area of 4,000sq m and will generate over 1.5GWh of clean electricity annually.
Nidal Haddad, Founder & CEO Al Bayader International said, “The food packaging industry plays a central role in promoting the circular
economy model.”