Dubai-based Ali Alhashemi Trading has been appointed as GIDUE’s certified distributor for the Middle East.
Under the new agreement with the Italy-based manufacturer, Alhashemi will cover Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
In November 2013, Mohammad Alhashemi, president of the company, presented a strategy to Maurizio Trecate, GIDUE VP Sales, and Cristina Toffolo, GIDUE VP Marketing, for spotlighting GIDUE’s technical advantages in the region.
The action plan will be driven by G. Jayaprakash, general manager for sales and marketing, who will select and train a dedicated sales and technical team to cover the entire Middle East.
Alhashemi aims to highlight GIDUE innovations at Labelexpo Europe 2013 such as the Excellence digital flexo concept, for preparing print cylinders and die-cutting cylinders during production of preceding jobs.
The cylinders are changed ‘on the fly’ without intervention by operators in under a minute with less than 10 metres of related waste, said GIDUE.
Mohammad Alhashemi described GIDUE as “the right partner we were waiting for”.
“It is thank to its revolutionary technologies and to its future-oriented soul, that we decided to start the cooperation with the Italian manufacturer,” he said.
“Since its birth, Ali Alhashemi Trading Est has been looking for that kind of product that can really face the market demand for high technology machines. Thanks to GIDUE presses line, now we are able to cover all kind of necessities. I ‘m looking forward to seeing the first concrete results, that I know will come very soon.”
Alhashemi Trading was set up in 1950 by Ali Alhashemi and today claims to be the Middle East’s largest supplier of equipment for labels and packaging, with a focus on graphic arts equipment and consumables.
Cristina Toffolo, GIDUE VP Marketing, said exporting to the Middle East presents challenges for which “a good product and a competitive price are not always the solution”.
“We need to build up a project based on an initial analysis of the existing potential and on an effective system of verification of future viability,” she said.
“GIDUE and Ali Alhashemi Trading Est’s mission is to understand the market and the customer needs in order to provide them with a turnkey package for the sustainability of the investments.”