Al Bayader International, a UAE-based food packaging specialist, has launched its tOWERPAC line of containers, targeted at the UAE and the wider Middle East’s $20bn F&B industry.
tOWERPAC’s applications range from hotel chains and niche restaurants to gourmet catering houses and international airlines, said Al Bayader.
Designed to interlock via a screw mechanism, tOWERPAC containers range from 1oz to 24oz and are available in flat bottomed versions to suit retail shelves.
A new production line for the tOWERPAC range was inaugurated by Ibrahim Al Janahi, chief commercial officer of Economic Zones World, the holding company of Jebel Ali Free Zone Authority (JAFZA).
The production line was built with a AED15m investment, part of an AED80m outlay to meet market growth, said Al Bayader International group CEO Nidal Haddad.
“Our overall and continuing investment addresses the economic growth forecast for the region,” he said.
Market research by Business Monitor International forecasts double-digit growth for the food packaging industry.
“We strongly believe that the tOWERPAC range will result in huge savings on inventory costs, more efficient utilisation of shelf space and easy access to products for retailers,” he said.
Retail sales in the UAE are expected to touch AED151bn by 2015, while the UAE’s mass grocery retail (MGR) sector is one of the Gulf region’s largest by value, accounting for 69.2% of its total food and drink market.
Food sales in the UAE are expected to rise by 36.1% to AED38.3bn by 2015, said Al Bayader.