Paris Evian unveiled an in-home water appliance, Evian
(re)new, which provides consumers with the unique purity of Evian natural mineral water at home from the source with a significant reduction in plastic packaging.
The collapsible 5L ‘bubble’ surrounding the water incorporates new generation design thinking leveraging the physics of materials: the thin and light ‘bubble’ of Evian water is 100% recyclable and made of a 100% recycled plastic (rPET) skin that contracts when the natural mineral water is consumed, taking on a new shape after each use. It uses 66% less plastic than a 1.5L Evian bottle.
Patricia Oliva, Evian global brand VP, said: “This unique bubble design represents a breakthrough in design thinking, which brings the purity of Evian natural mineral water from the source to the home in a more circular way.”
The introduction of the sleek in-home Evian water appliance is the latest move from Evian in its journey to become a circular brand by 2025 and will build on the brand’s ambition to be carbon neutral by 2020.
Virgil Abloh, Evian creative advisor for sustainable innovation design has endorsed the project: “I’ve always been inspired by great design and how it can shape our lives, which is why I’m excited to see Evian pushing the boundaries with the design of this disruptive new product that will transform the way we drink evian® water at home.”
Consumers will be able to order evian® at the touch of a button on the base of the appliance, which is connected to the evian® (re)new app. The app is able to track the amount of water consumed and notify the user when a re-fill is needed.
This latest innovation is an example of evian®’s 2025 commitment to circularity as it aims to achieve its 2025 commitment to becoming a circular brand.