Ball Corporation has introduced Dynamark™ Advanced Pro, an upgraded version of its proprietary printing technology for beverage cans in Europe, the Middle East, and Africa (EMEA). The new platform builds on the success of the original Dynamark™ series, offering advanced printing capabilities aimed at enhancing brand personalization and creativity.
The enhanced technology enables brands to use variable print features, allowing up to 12 unique graphics on a single pallet. This innovation provides greater flexibility for brands to create personalized and tailored designs, catering to diverse markets and formats. The Dynamark™ lineup now includes three tiers: Starter, Pro, and Advanced Pro, reflecting a refined approach based on insights from over 100 projects with 80+ brands.
“We’ve taken everything we’ve learned from the original series – and that our customers loved – and pushed the creative boundaries even further with Dynamark™ Advanced Pro,” said Jag Bains, Vice President for Commercial, EMEA, at Ball. “This technology gives brands and designers greater creative freedom, enabling innovative, personalized design solutions and faster adaptation to market trends.”
Dynamark™ Advanced Pro aims to enhance consumer engagement by addressing shopper behaviors. According to Ball, consumers make in-store decisions within six seconds, with 80% of choices influenced by visual impressions. The technology’s capabilities, including variable windows, color blends, halftones, and intricate design elements, aim to improve shelf impact and brand visibility.
By delivering these advancements, Ball continues to solidify its position as a leader in packaging innovation. Dynamark™ Advanced Pro is set to provide brands with effective tools to capture attention, foster loyalty, and align packaging solutions with consumer expectations.