The 28th edition of Beautyworld Middle East, one of the most influential beauty trade shows globally, will take place from October 28–30, 2024, at the Dubai World Trade Centre. This year’s event is expected to attract over 70,000 industry professionals and showcase around 1,900 exhibitors from more than 60 countries, offering a comprehensive look into the beauty, wellness, and personal care sectors. Expanding by 14%, the exhibition will span 16 halls, including two new ones for 2024.
Insights & Trends
With the Middle East and Africa’s beauty and personal care market projected to hit $60 billion by 2025, Beautyworld Middle East is crucial for exploring growth opportunities and emerging trends. This year, the event will feature the Next in Beauty Conference, where over 40 speakers will cover sustainability, green chemistry, the rise of e-commerce, and the expanding fragrance market. Euromonitor International will present a keynote on regional beauty trends and consumer preferences, providing valuable insights into market strategies.
PrestigePack
This edition of Beautyworld Middle East will feature PrestigePack, an exclusive space dedicated to showcasing cutting-edge, high-quality packaging solutions. PrestigePack emphasizes the creativity and expertise of leading companies in the beauty industry, highlighting their commitment to innovation and excellence.
Sustainable Packaging
Packaging innovations will take center stage at the event, with exhibitors highlighting sustainable and eco-friendly solutions. As environmental responsibility grows in importance, the event will showcase new materials and designs aimed at reducing waste. Additionally, the Clean + Conscious segment will emphasize brands committed to sustainability and transparency, reflecting the industry’s shift toward ethical practices.
Interacivity & Awards
Visitors can look forward to interactive experiences like Front Row by Nazih, featuring live beauty demonstrations by renowned brands like Babyliss Pro and GHD. The ever-popular Quintessence – The Art of Perfume will return, offering a curated selection of over 40 luxury fragrance creators. Ravi Ramchandni, Show Manager at Messe Frankfurt Middle East, noted: “Beautyworld Middle East 2024 is where beauty, hair, fragrance, and wellbeing converge, showcasing innovation, creativity, and excellence in the beauty industry.”
New features like BeautyLIVE! will provide live demonstrations of the latest haircare and makeup techniques, offering attendees a first-hand look at industry trends. Competitions like Nail It! will also spotlight emerging talent in the beauty sector.
The Beautyworld Middle East Awards 2024 will be held on October 29, celebrating excellence in 17 categories, including Male Grooming Product of the Year and Hair Styling Device of the Year. The awards will highlight innovative and sustainable achievements in the beauty industry.
Beautyworld Middle East 2024 promises to be an essential event for professionals looking to stay ahead of industry trends and innovations. From sustainable packaging to exclusive product launches, the exhibition offers unparalleled opportunities for networking and knowledge exchange.