Since its inception in 2019, the PRIME Awards have gained significant prominence, with the 2023 edition receiving over 350 submissions from the MEA region. The 2025 awards will be evaluated by a distinguished panel of judges from leading brands, FMCG companies, academia, and sustainability experts, all committed to identifying the most innovative and impactful projects across all categories.
Categories for Recognition
This year, the PRIME Awards will feature three broad categories:
1. Packaging Excellence
Subcategories include Labels, Digital Print, Flexible and Rigid Plastics, Folding and Corrugated Cartons, Design, Student, Sustainability, CSR.
2. Organisational Honours
This category will recognize Sustainable Brand Owners, Best Company to Work For, Best Prepress Bureau, Sustainable Packaging Converter, and Sustainable Academic Institutions.
3. Excellence in Leadership
Top accolades include the Lifetime Achievement Award and the new Packaging Businesswoman of the Year award.
In total, 21 prestigious awards will be presented during the gala dinner on February 20, 2025, in Dubai, recognizing achievements across key criteria such as innovation, quality, sustainability, and performance.
Voices from the Industry
Industry leaders shared their perspectives on the importance of PRIME Awards:
Romeo Bandini, Managing Director, ipack Abu Dhabi, UAE:
“We are committed to revolutionizing aseptic packaging with sustainability at the forefront. Partnering with the PRIME Awards helps us promote our vision for a healthier future.”
Jamil Haddad, Group VP, Strategic Marketing, Al Bayader Intl.:
“The PRIME Awards celebrate values that resonate with us as we strive for innovation and sustainability in our solutions.”
Pau Xifra, MD of Comexi:
“The PRIME Awards embody collaboration and progress, recognizing excellence in flexible packaging and contributing to a more sustainable future.”
New Features for 2025
A highlight of this year’s event will be a half-day summit featuring a “Show and Tell” session, allowing brand owners, converters, and technology providers to present their latest innovations. This segment promises valuable insights into how industry leaders are addressing challenges and advancing packaging design, structure, and sustainability.
Join the Celebration
The PRIME Awards are not just about recognition; they play a crucial role in setting industry standards and encouraging sustainable innovations. Participants are encouraged to prepare their most innovative projects for submission. Full guidelines and updates will be available on the Packaging MEA website and the PRIME Awards portal.