AFRA East Trading, in collaboration with SONA Commercial and MyCordenons, launched a new range of luxury specialty papers on October 9, 2024, at Voco Riyadh. The event, attended by industry experts, business leaders, and technologists, featured the introduction of four papers from the Italian manufacturer MyCordenons: myKingdom, myBoheme, myReef, and myRecyco.
Commenting on the event, Mohammed Azam, General Manager at AFRA East Trading, said, “The response we received reinforces the demand for innovative, premium paper solutions in the region, and we are excited to be at the forefront of this development.”
The showcased papers were noted for their distinctive qualities and broad applications across design, packaging, and printing industries. The sustainable myRecyco, in particular, attracted attention for its relevance to evolving environmental goals.
The event also provided a platform for industry discussions, where experts explored the potential of specialty papers to enhance creative projects and promote sustainable practices.
AFRA’s partnerships with SONA Commercial and MyCordenons have played a key role in introducing these products to the Saudi market. The launch highlights the company’s focus on expanding the availability of premium paper solutions in the region.