BOBST, a prominent supplier of substrate processing, printing, and converting equipment, has announced the establishment of its new subsidiary, Bobst Algiers, in Algeria. This move aims to improve customer support and service for the expanding North African packaging and labeling markets.
The inauguration event for Bobst Algiers will welcome customers and partners, providing a platform to discuss industry insights and explore the company’s comprehensive portfolio of machines and services tailored to the local market.
Mohamed Ali Ben Mustapha, General Manager and Service Director for BOBST Africa and the Middle East, emphasized the significance of this development. “This new subsidiary in Algiers will enable us to extend our reach and bring our world-class technology and service closer to our valued customers and partners in Algeria and North Africa,” he stated. He noted that the subsidiary will enhance access to the expertise for which BOBST is recognized.
Jean-Pascal Bobst, CEO of BOBST Group, highlighted the strategic importance of the new subsidiary. “Our presence in Algeria will enable us to strengthen our existing customer and partner relationships in a growing region,” he said. He added that the establishment of Bobst Algiers reflects the company’s long-term commitment to increasing its local footprint, which could lead to new business opportunities in the region.
With this expansion, BOBST aims to support the corrugated, label, folding carton, and flexible material industries, contributing positively to the overall supply chain in North Africa.