Tetra Pak has partnered with a major European juice brand to introduce the Tetra Prisma® Aseptic 300 Edge carton, designed to enhance consumer convenience and sustainability. This new beverage carton, developed with a focus on renewable materials, aims to reduce its carbon footprint and meet the growing demand for environmentally friendly packaging.
The carton incorporates more than 85% renewable materials, combining paperboard from Forest Stewardship Council™ (FSC™)-certified sources with plant-based polymers derived from responsibly sourced sugarcane. According to Tetra Pak, this innovation reduces the carbon footprint of the carton by 76%. “We are responding to industry demand for flexible, stylish packaging that meets both consumer expectations and environmental concerns,” said Francesco Faella, Vice President Business Sector Ambient at Tetra Pak. He noted that recent research found 76% of consumers prioritize environmental concerns, with over 60% opting for products with eco-friendly packaging.
The Tetra Prisma® Aseptic 300 Edge carton is designed for on-the-go consumption, featuring an ergonomic, slim shape that appeals to young consumers and dynamic adults. Its compact size and wide opening ensure easy handling and drinking, making it ideal for beverages such as juices, dairy, and functional drinks. The package also includes a DreamCap™ 26 Pro tethered closure, designed to minimize product waste and prevent litter, as the cap remains attached to the carton for recycling.
In addition to its consumer-friendly design, the new carton enhances production efficiency. It is compatible with Tetra Pak’s A3/CompactFlex filling machine and can be used on existing lines through a cost-effective upgrade. This versatility allows manufacturers to switch between different packaging sizes and systems, optimizing production while reducing waste.
The carton’s tall, slim design also improves transportation efficiency, allowing up to 10% more packages per pallet, reducing the need for shipments and minimizing logistical costs.