Coty has introduced its new adidas ‘Vibes’ collection, featuring six Eau de Parfums (EDP) aimed at enhancing mood and well-being. The collection, designed in collaboration with perfumers, draws on adidas’ sporting heritage and cultural influence, offering scents tailored to different moments in daily life.
The collection includes fragrances designed for a range of emotions and occasions. From energizing scents like Energy Drive and Spark Up, to more relaxing options like Chill Zone and Get Comfy, the collection aims to reflect and elevate the wearer’s mood. Each fragrance is said to positively affect emotions, with consumer testing showing that over 80% of participants felt an improved mood after using the products.
The collection also highlights sustainability. The packaging is made from recycled materials, with the bottle containing 25% recycled glass and the cap made from 96% post-consumer recycled plastic. The formula is vegan, and Coty has incorporated upcycled alcohol from carbon emissions, aligning with their commitment to environmentally responsible production.
Stefano Curti, Coty’s Chief Brands Officer for Consumer Beauty, emphasized the role of scent in enhancing well-being: “The adidas ‘Vibes’ collection harnesses the transformative power of scent to help us reconnect with ourselves.”
Available in various sizes, the ‘Vibes’ collection aims to offer something for everyone, with versatile packaging designed for individual expression. The collection is available globally, with pricing set by retailers.