Coca Cola and OREO have collaborated to introduce two limited-edition products: Coca Cola® OREO™ Zero Sugar and OREO® Coca Cola™ Sandwich Cookie. These items combine the signature flavors and visual identities of both brands, aiming to offer a novel experience to their global fanbases.
The new offerings feature a sleek black-and-white packaging design, integrating creative elements like OREO cookie embossments and stacked Coca Cola bottles. The OREO® Coca Cola™ Sandwich Cookie consists of two chocolate basecakes infused with Coca Cola flavor, filled with white creme and red edible glitter. Meanwhile, Coca Cola® OREO™ Zero Sugar delivers a Coca Cola taste with hints of OREO cookie flavor.
“We took careful steps to ensure we delivered the OREO experience in a Coca Cola, and vice versa,” said Oana Vlad, Global VP of Brand Strategy at The Coca Cola Company. “Both products went through several iterations, and we look forward to following the public conversation of what each tastes like.”
This collaboration is part of Coca Cola’s Creations platform, which explores new flavors and creative expressions. The partnership also includes immersive digital and physical experiences, such as “Bestie Mode,” where friends can create custom Spotify playlists by scanning on-pack QR codes.
Eugenia Zalis, Global Head of Marketing and Brand for OREO at Mondelez International, emphasized the importance of innovation in connecting with consumers: “The bestie bond forged between OREO and Coca Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness.”
Coca Cola® OREO™ Zero Sugar will be available in 35 markets worldwide starting in September, with a frozen variation offered at select 7-Eleven locations. This launch marks the largest partnership under the Coca Cola Creations platform to date.