SOMA, a leading innovator in flexographic printing technology, is pleased to announce its new partnership with Anoop Plastic Products. This strategic alliance will enhance SOMA’s presence and support capabilities across the United Arab Emirates, Oman, Qatar, and Bahrain.
Founded in 1994 by Mr. B.S. Babu, Anoop Plastic Products has established itself as a key player in the region’s printing and packaging industry. Initially recognized for its specialized flexographic printing solutions and prepress equipment, the company has expanded its portfolio to include a wide range of equipment and consumables from top European suppliers. With a reputation for delivering prompt technical service and pre-sales consultation, Anoop Plastic Products has built strong relationships with printers and converters throughout the Middle East.
In an exclusive interview with Packaging MEA, Gandhi Suresh Babu, Managing Director of Anoop Plastic Products, shared his enthusiasm about the new partnership: “We are thrilled to represent SOMA, a company renowned for its exceptional products and innovative technology. Our team, having received extensive training in Europe, is dedicated to delivering outstanding sales and support for SOMA’s advanced flexographic printing solutions.”
Ondrej Malek, Area Sales Manager at SOMA, underscored the importance of the collaboration: “Anoop Plastic Products embodies our commitment to excellence and customer satisfaction. Their focus on prompt and reliable service aligns seamlessly with our objectives. This partnership will greatly enhance our local support and extend our reach, enabling us to deliver cutting-edge flexographic printing technology to a wider audience in the Middle East.”
SOMA, headquartered in Lanskroun, Czech Republic, is recognized globally for its advanced flexographic printing presses and converting equipment. The company’s dedication to innovation is exemplified by its latest products unveiled at Drupa 2024, including the Optima2 and Proxima flexo presses. The Optima2, SOMA’s flagship model, sets new industry standards with its cutting-edge automation features, high-speed capabilities of up to 600 meters per minute due to advanced bounce control technology and superior print quality. The Proxima press complements this with an emphasis on operational comfort and efficiency.
SOMA’s commitment to quality is reflected in its state-of-the-art manufacturing facility, which integrates advanced European engineering with superior components and meticulous craftsmanship. This dedication ensures that SOMA delivers reliable, high-performance solutions tailored to meet the evolving demands of the printing industry.
The partnership between SOMA and Anoop Plastic Products marks a significant milestone in expanding SOMA’s reach and enhancing service delivery in the Middle East. As both companies continue to push the boundaries of printing technology, this collaboration promises to deliver exceptional value and advancements in the industry.