In this feature interview, Camil Jawhari, Exhibitions Portfolio Director, REC discusses the significance of SPPPP 2024 for the plastics, polymers, print, and packaging sectors, the impact of Vision 2030 on industry growth, exhibitor participation, the influence of sustainable alternatives in the SPPPP show, and advice for prospective visitors, exhibitors, and investors.
Packaging MEA: What is the significance of Saudi PPPP 2024 for the plastics, polymers, print, and packaging sectors?
Camil Jawhari (CJ): The 19th Editions of the successful Saudi Plastics and Petrochemicals and Saudi Print and Pack trade fairs are a significant regional gathering for the plastics, polymers, print, and packaging sectors. These events showcase cutting-edge innovations, technologies, and solutions in these industries. Key buyers will have the opportunity again this year to explore a wide range of innovative products and solutions, network with industry professionals, and gain insights into the latest trends and developments shaping the future of these sectors.
PMEA: How has the Vision 2030 plan impacted the growth of industries like plastics, polymers, print, and packaging in KSA?
CJ: Saudi Arabia’s Vision 2030 plan has transformed growth in the plastic, polymer, print, and packaging industries through government investment, business incentives, innovative policy interventions. The vision has facilitated industrial diversification, innovation, export opportunities, and regulatory changes to increase the non-oil economy of the Kingdom to nearly 50% of GDP.
PMEA: How does the increased exhibitor participation at Saudi PPPP 2024 reflect the advancement of the plastics, polymers, print, and packaging industries?
CJ: The Saudi PPPP 2024 exhibition reflects the dynamic progress of the plastics, polymers, print, and packaging industries. As the largest business platform of its type in the Gulf region, international and local industry players are coming to Riyadh again in 2024 to showcase innovations, forge partnerships, and explore emerging trends. The Saudi Print and Pack and Saudi Plastics and Petrochemicals 2024 is expected to attract more exhibitors and visitors this year, reflecting an accelerating growth market that is being driven by economic success that is hungry to adopt advanced technologies, sustainable solutions, and new business opportunities.
PMEA: How will Vision 2030 projects like NEOM, Qiddiya, The Red Sea Project, and others impact the plastics, polymers, print, and packaging industries?
CJ: Saudi Arabia’s Vision 2030 mega-projects are expected to drive growth in both local and international consumer and business-to-business spending in the Saudi economy. The plastics, polymers, print, and packaging industries will play a major part in this. These projects will create a high demand for construction materials, transportation components, print materials, and packaging for consumer goods. These sectors are heading towards significant growth and advancements, particularly in sustainable solutions, as a result of the strong focus on diversifying the economy and attracting foreign investment.
PMEA: Is it crucial to include non-plastic, sustainable alternatives like paper and pulp-fiber-based items in the SPPPP show to promote sustainability?
CJ: It is essential to include non-plastic products such as paper, pulp-fiber-based items, and other sustainable alternatives in the Saudi PPPP show. This will help to promote sustainability across various industries. Buyers from the sectors will be inspired by what’s on show to drive their businesses forward. With more buyers each year adopting advanced eco-friendly practices and products that reduce traditional plastic usage and offer better waste management solutions, as well as encourage innovation in sustainable materials, these solutions will not only benefit the environment and answer consumer demand, but they also align with Saudi Arabia’s Vison 2030.
PMEA: What advice do you have for new visitors, exhibitors, and investors considering Saudi Arabia as a hub for business, particularly regarding their involvement in SPPPP?
CJ: If you are a potential visitor, exhibitor, or investor attendig the SPPPP, the event will offer the following:
1. Gain a comprehensive understanding of the market through international and local product demonstrations and knowledge exchange.
2. Foster strong relationships with local entities.
3. Prioritize innovation, minimize waste, and implement circular economy practices.
4. Stay informed about the latest Saudi PPPP opportunities.