UPM Raflatac has introduced the New Wave paper label material, the world’s first RecyClass certified paper label for rigid HDPE and PP containers. This innovative label material is designed to enhance the recyclability of plastic packaging, supporting brand owners in their transition towards increased circularity.
“The New Wave Label material for their rigid HDPE or PP packaging makes the full package eligible for RecyClass certification. Brand owners will not have to test the packaging further if all packaging components have either a letter of compatibility, a technology approval letter, or the material choice meets RecyClass Design for Recycling Guidelines,” states Robert Taylor, Director Sustainability, UPM Raflatac.
“This launch marks a significant breakthrough in our efforts to enhance the circularity of plastic packaging,” says Sylwia Jurys, Vice President, Paper Laminates, UPM Raflatac. “As regulations such as the European Packaging and Packaging Waste Regulation (PPWR) continue to evolve, we have worked with RecyClass to provide a solution that not only meets strict recycling criteria but also sets a new standard for sustainable packaging. We are proud to lead the way in recyclable packaging solutions, helping brand owners meet their sustainability targets and close the loop to support a circular packaging economy.”
The New Wave label material is tested to ensure it does not contribute to fiber loss during the recycling process, thereby preventing contamination in material streams. This allows the resulting recyclate to be reused in new packaging without compromising quality, providing producers with a sustainable choice in label materials.
UPM Raflatac’s introduction of the New Wave label material underscores its commitment to sustainability through its Beyond Fossils ambition. This initiative reflects the company’s innovative spirit and dedication to promoting a circular economy through recyclable packaging solutions.