Tubes win ‘visual impact’ trophy from US-based packaging professionals club
USA Dabur International has won the 2016 Visual Impact Award in the Personal Care category for Vatika Advans Transparent Hair Gel’s Viva IML Tubes at the 38th Package of the Year Awards.
The event was organised by the New Jersey Packaging Executive Club (NJPEC) at the Madison Hotel in New Jersey, USA. Viva IML Tube, available in 150ml and 250ml sizes, was recognised for its design with crystal effect labels, which Dabur describes as the first of its kind in the gel category. A holographic effect on the tube displays rainbow colours to give a 3D effect and the shiny label conveys the wet look the gel will have on hair.
Ashok Visweswaran, deputy general manager at Dabur International, said packaging Vatika Advans Transparent Hair Gel had posed a creative challenge as the company wanted to combine clean flow of the gel with precise control. “In addition, we wanted the tube to be striking in style to capture consumer imagination from the store’s aisle as well as able to aesthetically portray the ingredients and usage while displaying the product,” he said.
“At Dabur International, we not only strive to bring out unique and natural personal care products for our consumers but also explore various packaging options to ensure that they are aesthetically pleasing in style and functional in design,” said Rikka Mehta, head of marketing communication at Dabur International.