Design: Packaging Innovation

HEINZ: PAPER-BASED KETCHUP BOTTLE

Heinz, maker of the world’s best-selling ketchup, is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of world-famous condiments.

 

ALTHIKA PACKAGING: HEXELWRAP:

HexcelWrap is an innovative, patent-pending cushioning material that offers substantial benefits over traditional wrapping materials, including bubble, bubble-on-demand, foam and other paper materials. It provides a significant return on investment for end users, including damage reductions, pack time efficiencies and fewer packaging materials to process an order.

 

SKYNE: ONEHIVE

Elevating user experience with outstanding gift packaging design, on the occasion of the United Arab Emirates’ 50th national day, OneHive reached out
to Skyne to design an outstanding high-end gift pack for their honey. OneHive is a local honey brand that originated in the mountains of Hatta, under the stewardship of His Highness Sheikh Salem bin Sultan Al-Qasimi.

 

Our approach was to tell a combined story with the design of the packaging, that of OneHive, and that of the land and its people. To achieve that, we combined different sources of inspiration and applied them to the label, colours and the gift box.

 

P&G

P&G says it is “Raising the Bar” on sustainability by changing the way people buy and use shampoo and conditioner — with new, highperforming shampoo bars from Head & Shoulders, Pantene, Herbal Essences and Aussie. These new shampoo bars have been formulated in such a way that one bar equals up to two equivalent 250ml liquid shampoo bottles.

 

Plus, each handmade bar is made into an easy-to-hold shape with an integrated built-in cotton rope to hang in the shower for ease of storage.

 

UPM

The recyclable and compostable UPM Solide Lucent is a highly versatile specialty kraft paper with endless possibilities for recyclable packaging. The paper is suitable as a coating base or for lamination, single-packs, bags and wrap.

 

UPM Solide Lucent enables brand owners to effectively reduce the amount of fossil-based or non-recyclable materials and increase usage of materials from renewable sources in their packaging. The natural white UPM Solide Lucent offers brands a sustainable image and excellent print results with both flexo and gravure. Add excellent strength, and you have a paper with vast possibilities for premium packaging products.

 

MONDI

Mondi, a global leader in packaging and paper, has partnered with Japanese consumer goods manufacturer Kao to create a recyclable, lightweight packaging solution for its Goldwell hair-lightening products.

 

The new stand-up pouch reduces plastic usage without compromising on strength and durability. Goldwell products were previously packed in rigid plastic containers, however working with Mondi and along its EcoSolutions approach, Kao is reducing the overall amount of plastic in individual packs by 80%.

 

TRIGON -RECKITT BENCKISER

Reckitt benckiser UAE required a bag “Dettol Kit” especially for hajj pilgrims. Not just that, they wanted 15,000 pieces – and they wanted them in a week’s time!

 

They required this in a jute material. Experts in responsive packaging and printing solutions, Trigon Digital proposed a flexible pouch that would be quicker and cost-effective to produce. Trigon converted the whole bag into a nice gusset pouch with a slider to create more user-friendliness inside a week, thus delivering it to the client in Saudi Arabia on time.

 

JOHNSON’S COTTON BUDS

The new Johnson’s Baby Cotton Buds have been designed and produced innovatively and also with a host of sustainable features. With new plastic-free recyclable packaging, the paper-based packaging is made from 90% recycled materials.

 

By removing the plastic from its packaging, Johnson’s will save about 270 tonnes of plastic from landfill each year while optimising its supply chain by purchasing more local packaging materials. By changing the shape of its packaging to fit better on trucks, Johnson’s also saves transport energy, removing 152 truck journeys each year.