Sprite transitions from green to clear plastic

Sprite to introduce a new visual identity system

Sprite and Dasani, two of The Coca-Cola Company’s biggest brands are taking major steps to support a circular economy for plastic packaging.

 

Sprite is transitioning from green to clear plastic to increase the material’s likelihood of being remade into new beverage bottles and Dasani is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels).

 

Sprite has shifted all of plastic PET packaging from its signature green color to clear from 1 August. Although green PET is recyclable, the recycled material is more often converted into single-use items like clothing and carpeting that cannot be recycled into new PET bottles. During the sorting process, green and other colored PET is separated from clear material to avoid discoloring recycled food-grade packaging required to make new PET bottles.

 

Julian Ochoa, CEO, R3CYCLE said, “Taking colors out of bottles improves the quality of the recycled material. This transition will help increase availability of food-grade rPET. When recycled, clear PET Sprite bottles can be remade into bottles, helping drive a circular economy for plastic.”

 

Chris Vallette, Senior Vice President of Technical Innovation and Stewardship, Coca-Cola North America said, “Sprite’s move to clear will help us introduce more 100% rPET bottles like Dasani is launching and keep more bottles in the circular economy.”

 

 

In addition to transitioning to clear bottles, Sprite is introducing a new visual identity system featuring a revamped logo and packaging design to provide a consistent look and voice around the world. Sprite’s packaging graphics will retain the brand’s recognizable green hue and include prominent ‘Recycle Me’ messaging.

 

A majority of Dasani bottles in the United States, from 20-oz. and 1.5L singles to 10-oz. and 12-oz. multipacks will be offered in 100% recycled plastic rolling out this summer. In Canada, this innovation spans all Dasani bottles.

 

The shift supports both Dasani’s pledge to remove the equivalent of 2 billion virgin plastic bottles from production by 2027 compared to 2021 levels and the company’s World Without Waste goal to use at least 50% recycled material in its bottles and cans by 2030.

 

 

The brand’s transition to 100% recycled plastic* is projected to save more than 20 million pounds of new plastic, compared to 2019, and cut more than 25,000 metric tons of greenhouse gas emissions (creating bottles from recycled plastic uses less energy than virgin PET) in 2023 alone.

 

Vallette said, “Demand for rPET currently exceeds supply, so the first step to scaling up use of 100% rPET across our portfolio is building a sustainable pipeline of high-quality material.”

 

“We do this by working with communities to boost PET recycling and collection; collaborating with recycling partners; and, finally, securing rPET to help ensure the material for our bottles is used again and again,” said Vallette.

 

The initial launch helped drive consumer awareness through the bold, on-pack ‘100% Recycled Bottle’ and ‘Recycle Me Again’ calls-to-action also used on retail signage and other communications. Dasani bottles will continue to feature this messaging.

 

“We saw how much the 100% recycled PET message truly resonates with our customers and consumers, particularly DASANI fans whose sustainability expectations are especially high,” added Vallette.

 

Over the last decade, the leading bottled water brand has unveiled a steady stream of footprint-reducing packaging breakthroughs, including PlantBottle; HybridBottle fusing rPET, PlantBottle material and virgin PET; aluminum cans and bottles; DASANI PureFill package-less water dispensers; and industry-first bottle caps made from recycled high-density polyethylene (HDPE) plastic.