Hochwald Foods GmbH has launched its ‘bear brand’ Bärenmarke in Pure-Pak gable top cartons from Elopak.
With production sites in Germany and the Netherlands, the company covers the entire spectrum of dairy products including well-known brands Lünebest, Glücksklee, Elinas and Hochwald plus private labels and international brands such as Bonny.
Detlef Lakta, managing director of Hochwald Foods GmbH said, “Elopak accompanied us in a highly professional manner from planning to commissioning. Thanks to state-of-the-art filling technology, we will be able to react even more flexibly to market changes and open up new sales markets in the future.”
The press release received by Packaging MEA stated, “For Hochwald Foods, the conversion to the Pure-Pak cartons sharpens the brand profile of its traditional “Bärenmarke” brand and gives it more modern, fresh appearance to stand out more strongly from the competition.”
“The design of the Pure-Pak carton provides an enhanced consumer convenience by combining the premium image of a gable top carton with more comfortable handling and drip-free pouring. The addition of the one-step opening closure is much preferred by consumers for easier opening, less hassle and less waste,” stated the release.
The aseptic filling line for the Bärenmarke Brand range can process up to 12,000 packs per hour in a wide range of products, pack sizes and carton designs. The E-PS120A filling line is operated by Elopak Production Service, responsible for the entire technical support – including quality improvement, maintenance and spare parts management.
Hochwald Foods has invested in a newly built production site in Mechernich, Germany. The products are filled on an E-PS120A aseptic filling machine from Elopak installed at the site during challenging times.