Edale aims to rise across Middle East with Phoenix

Goal met: Phoenix CEO Afsal Kottal is pleased with the Edale agreement

Edale, a British manufacturer and engineer of world-class, tailor-made flexographic printing and converting solutions for the label and carton packaging industry, is delighted to announce the appointment of Phoenix Colour Technologies as its exclusive distributor.

 

Phoenix, which is based in Dubai and will cover the UAE, Pakistan, Saudi Arabia and Qatar, has been in the printing and packaging industry for more than 15 years. It boasts an extensive and impressive portfolio of global brands and an engineering team with more than 50 years of combined experience.

 

 

Darren Pickford, Sales Director, Edale, said: “We are delighted with the appointment of Phoenix Colour Technologies for the Middle East to our growing and market-leading agent and distributor network.

 

 

“Our ethos is very much aligned with Phoenix, whose vision is to become the number one trusted partner in their region for providing end-to-end flexographic state-of-the-art technologies to their customers.

 

 

“We are known for our engineering excellence and for developing innovative solutions for the packaging industry with our FL range of flexographic printing and converting presses. Our agent and distributor network allows us to bring a local feel and knowledge transfer to our global customers and are an integral part of our company.

 

“We have every confidence that our combined efforts will strengthen the brand awareness and growth of flexographic technology and print expertise in this region.”

 

 

Afsal Kottal, CEO, Phoenix Colour Technologies, said: “We were looking for innovative printing and converting solutions to propose to our customers in the region for meeting their packaging demands and hence decided to start the partnership with Edale after many months of research.

 

 

“Phoenix will bring the concept of standardised and profiled colour managed workflow from pre-press, ink room and printing room to the flexo printing process and eliminates the trial-and-error method to achieve customer expectations.

 

 

“Our colour-managed workflow combined with Edale’s state-of-the-art flexographic presses will help printers in the region to achieve optimal OEE (overall equipment efficiency) by way of minimum wastage of materials and operational time and will provide the highest levels of quality and repeatability to meet the customers’ needs.”