To honor all the women and girls on today on International Women’s Day in the US, Hershey’s brand developed a batch of ‘Celebrate HerSHEy’s’ bars, highlighting the ‘SHE’ at the center of our iconic Hershey’s milk chocolate bars for the first time in the United States.
Today the first 1,000 visitors to each of Hershey’s Chocolate World locations (Hershey, PA, New York City Times Square and Las Vegas) will receive this limited-edition ‘Celebrate HerSHEy’s’ bar to celebrate a woman in their life.
“Thousands of people walk through our doors at Hershey’s Chocolate World every day and create lifelong memories. We couldn’t think of a better place to put a smile on a face through the simple gesture of ‘Celebrating SHE’ and honoring all the women in our lives by giving out these limited-edition chocolate bars,” said Suzanne Jones, Vice President, The Hershey Experience.
To keep the celebration going, the Hershey’s brand also created a short inspirational film featuring women whose achievements have impacted and inspired the world, including the likes of Gloria Steinem, Gilda Radner and Katherine Johnson. Hershey’s brand is also inviting everyone to share in the celebration of SHE by sharing a picture of a woman you are celebrating on social media and use the hashtag #CelebrateSHE. We’ll share some of these stories on Hershey’s social channels throughout the entire month of March – Women’s History Month.
“We want to encourage everyone to share some extra goodness and take a moment to celebrate the ‘SHEs’; the women and girls who have inspired us, motivated us and have made a positive change in our lives,” said Veronica Villasenor, Vice President, Chocolate, The Hershey Company.
Celebrtaing on similar lines, Hershey India Pvt Ltd. a part of The Hershey Company has created a similar ‘HER-SHE’ campaign on the occasion to celebrate unsung women achievers from various walks of life. The organization has collaborated with phenomenal women leaders such as Kriti Bharti, Roxanne Davur, Sairee Chahal and Falguni Vasavada whose body of work and achievements have been custom illustrated on Hershey’s chocolate bars by accomplished women illustrators. The list of illustrators includes renowned names such as Maanvi Kapur, Surabhi Banerjee, Anandhi Kumar and Anushri Saraogi respectively. These packs celebrating womanhood will be presented to the women achievers by Hershey India. These specially created wrapper designs will be revealed through a digital campaign and will encourage women from across the nation to come forward and share their amazing stories.
With Michele Buck as CEO and Chairman of the Board, the Hershey’s Company is among only seven percent of Fortune 500 companies that are led by women with equal gender representation across the business and dollar-for-dollar pay gender equity in the U.S., and soon around the world.