SAPIN offers attractive designs and a tempting treat to raise awareness of a condition which affects millions of women. By Doaa bin Thabit, Contributing Editor, Packaging MEA
SAPIN – the Saudi Arabian Packaging Industry WLL – is not only a regional leader in can manufacturing in the Middle East, it is also a staunch advocate of corporate social responsibility.
As part of this, SAPIN’s stated vision to “Enhance our customer’s brands through world class packaging in MENA region”.
Established in 1976 in Dammam, Saudi Arabia, the company has grown from its modest beginning into one of the region’s largest packaging suppliers. It currently operates four sites – three in Dammam and one in Dubai – and serves numerous export markets, printing print metal sheets, manufacturing cans for food, aerosols and industrial products, as well as plastic pails and can components.
SAPIN gives back to the communities which have helped it grow with this focus on CSR, and in particular by joining the international fight against breast cancer, a cause it has championed since 2008.
Its signature effort in this regard is a range of cans manufactured by SAPIN which showcase the company’s high standards at the same time as raising awareness of breast cancer – a disease which affects more than 2 million women around the world every year.
And these cans are not only functional and ethical – they also contain a treat inside, in the form of delicious chocolates.
These choc-filled cans are presented with attractive and vivid designs are distributed at promotional events and charity drives across Saudi Arabia and Bahrain and carry the logos and imagery of a range of foundations. These include the Saudi Cancer Foundation, Zahra Breast Cancer Association, Al Eman Cancer Society, Think Pink Bahrain Breast Cancer Society, Al Ahsa Cancer Foundation and the Saudi Arabian Ministry of Health.
General Manager Fadhil Al-Saadi said of the initiative: ” We did our own packaging on multiple occasions to contribute towards raising awareness of breast cancer.
“Basically we developed the design, print them and form a can, then fill them with nuts and chocolates before donating it to the Ministry of Health, Zahra and many other non-profit organisations, including governmental ones.
“Through the design of the cans we distribute, we helped to promote awareness of breast cancer and the importance of early checkups.”
” We did our own packaging on multiple occasions to contribute towards raising awareness of breast cancer”