Nestlé is piloting reusable and refillable dispensers for petcare and soluble coffee as part of its efforts to reduce single-use packaging.
Consumers can bring reusable containers to purchase different types of Purina cat food and Nescafé soluble coffee. They can also digitally access product information typically found on the packaging. Working in collaboration with the start-up MIWA, Nestlé recently piloted the reusable and refillable dispensers in three Nestlé shops in availRorschach, Orbe and La Tour-de-Peilz, Switzerland.
During a four-month trial, the dispensers were well received by consumers and Nestlé was able to gain valuable insights including user-friendliness. The dispensers are now being rolled out across more locations over the next few months. Hélène Lanctuit, R&D Packaging Lead at Nestlé, says: “Whenever new packaging systems are explored we need to ensure our products can be delivered to consumers in a safe and hygienic manner.
“These dispensers are novel because they incorporate smart technology which allows us to ensure product safety, and also guarantee the freshness and traceability of our products.”