Aujan Group has announced a complete makeover to their favourite drink brand RANI® Float marking the start of its new era. The drink comes back to its consumers with a new rich “100% Fruit Juice” and “NO-ADDED-SUGAR” range that connects to its consumers’ changing preferences. The can gets a much younger and trendsetting iconic look.
To make consumers aware of its new life, the brand began a 360-degree holistic communication campaign in the key markets starting Juneestablishing its quality credentials while anchoring a more meaningful and worthwhile presence in the consumers’ lives.
Becoming more competitive and relevant than ever before, the brand has received its first-ever turnaround since five years. The company called it a leap of faith, which they say, will surely take the brand to more success & strength.