An ideal solution for a corrugated box market with decreasing lot sizes, shorter lead times and ever-increasing demand for high-quality packaging, Xeikon’s Idera promises to deliver higher print quality than flexography and enable printing of both short and long runs with all the benefits of a digital print-on-demand solution, including reduced waste.
With a much smaller and more environmentally friendly footprint, Idera is also customisable. It will be available at the Global Innovation Center in Lier, Belgium, for customer evaluation and testing from September.
“It is no secret that we are seeing rapid changes in the behavioural patterns of consumers, brands and retailers,” explains Sebastien Stabel, Market Segment Manager Carton Packaging.
“The exponential growth of eCommerce and the increasing pressure on sustainability are underlying forces that drive creative innovation in the digitisation of packaging to higher levels of productivity.
“Ever-rising consumer expectations for instant, unique and entertaining products continue to set the bar higher within the supply chain for decreased lead times and even faster delivery.”
In its May 2019 study No Ordinary Disruption: Winning With New Models In Packaging 2030, the consulting firm McKinsey warns: “This is the time for companies in the packaging industry to buckle up and get ready. They have less than 2 years to prepare”.
With that in mind, companies need to change their focus with an “intuition reset” and review their business models and markets. Migrating from corrugated post-print to digital corrugated printing is the optimal way for forward-thinking businesses to set themselves up for future success.
Idera provides the winning combination of a best-in-class, single-pass digital press for the corrugated sector, food-safety patented ink technology, and an open architecture system for third-party integration.
To develop Idera, Xeikon relied on its long-established in-house digital expertise and on the experience and manufacturing footprint of its parent company, Flint Group.
As the number one supplier of inks for corrugated packaging, Flint has a deep understanding of the corrugated market.
Lode Deprez, VP, Digital Inks & Imaging Technology adds: “In our R&D Competence Center for digital inks, our engineers develop, formulate and produce our own high-performing, food-safe, water-based inks.
“This includes our new and patented technology used for pigment dispersion that guarantees the best performance and a cost-efficient solution.
Filip Weymans, Xeikon’s Vice President of Marketing, states: “With more than 30 years of innovation and experience in digital printing, we are still leading the way.
“Xeikon is recognised as an advisor in many key markets, such as graphic arts and labels, and now in the corrugated market.
“Xeikon is a true technology-agnostic advisor in the digital transformation that print manufacturing processes are undergoing.
“We are excited to be bringing Xeikon and Flint Group knowledge and expertise to the corrugated market with Idera and our broad range of consulting and advisory services.”