Saudia Dairy and Foodstuffs Company (Sadafco) has added to its bulk 10kg and 16kg Saudia Feta Cheese range by launching 250g and 500g consumer packs in the Middle East.
Manufactured at Sadafco’s ISO 22000:2005-certified factory in Dammam, Saudia Feta Cheese is packed in attractive and convenient plastic tubs to protect the product’s taste and nutritional values whenever it is served as part of a meal or a salad.
“Feta cheese is a popular ingredient in many regional and international dishes and is preferred by consumers of all age groups,” said marketing manager Ahmed Zainul Abedine.
“The newly introduced cheese is made following the same Saudia recipe that has been favoured by consumers for almost two decades and which until now has only been offered at deli counters at supermarkets across the Kingdom.
It offers a subtle texture and lightness that is a hallmark of all cheese products.
“New product development is at the core of Sadafco’s business strategy and we are always exploring exciting product options for our valued consumers in Saudi Arabia and across the region.”
Saudia feta cheese, available at a competitive price in 250g and 500g packaging, should remain refrigerated between +2 to +5°C to ensure the best quality product reaches the consumer, said the company.
Sadafco recently received the recognition of high quality standards maintained across its manufacturing facilities when its Dammam Factory was awarded the globally recognised ISO 2000:2005 food safety management certification from Intertek-Moody International.
This standard defines the requirements of a food safety management system from “farm to fork”, to which packaging is considered key.