Pakistan-based Graphic Impressions has invested in a Colex Sharpcut digital cutting system as part of its diversification into a ‘one-stop shop’.
The equipment is “relatively new” in Pakistan and has enabled the full-service outdoor/indoor advertising agency to win corporate clientele, providing “new ideas that are both unique and durable”, said director Umar Amjad Malik.
“It helps us in getting early entrant advantage,” he said.
“It serves as a door opener for us when it comes to acquiring accounts. Last but not least, it enables us to be recognised as innovators and creators. It relates to our brand positioning, where we are being placed prominently and uniquely among the competition.”
Graphic Impressions, which has a head office in Lahore and branch offices in Karachi and Multan, claims to be Pakistan’s largest vinyl printing organisation with in-house daily production capacity of more than 40,000sqft (3,700sqm).
The company’s recent investments also include: an EFI wide format T1000 flatbed UV printer, a Jeti large format digital press, a Roland press, Challenger digital presses, and DGI digital presses.
Graphic Impressions follows a vision of being a one-stop shop for all branding and outdoor/indoor advertising, said Malik.
“We are always open to new ideas and innovative technologies related to our area of expertise,” he said.
“We keep exploring new ideas by participating in different trade related exhibitions/fairs and also maintain continuous liaison with major players in the internal arena.”
While price is important, “out-of-the-box thinking” is required to create and maintain a competitive edge, he added. “Our recent investment in an EFI Rastek UV flatbed printer and Colex Sharpcut flatbed cutter is evidence of the same mindset,” he said.