Sidel has opened a new regional headquarters in Dubai for the Greater Middle East and Africa (GMEA) with an inauguration ceremony on 12 September 2013.
The new offices, in the heart of Dubai at the TECOM Media Cluster, are part of Sidel’s ongoing commitment to provide global experience backed by local sales and service support through proximity to customers, said the company.
Clive Smith, GMEA vice president at Sidel, said the new HQ would cater for all “front line services” in the region.
“We have invested a great deal of time and resources into the creation of this new zone,” he added.
“Over 90 high calibre and talented employees have joined and are joining to deliver all zone front line services from our new HQ in Dubai, which include customer service management, project management, planning, sales and installation management.”
In the longer term, Sidel sees excellent prospects, he added.
“In many ways the markets here are at a similar level of maturity with customers facing many similar challenges,” he said.
“This means we can focus the expertise we have built over 150 years on helping them meet those challenges with complete service and line solutions across PET, glass and can and all product categories.”
Mohammad Abdulla, managing director of TECOM, said the HQ’s location would help Sidel develop.
“We welcome Sidel to Dubai Studio City as it embarks upon the next phase of its growth in the Middle East,” he said.
“We are pleased to provide them with a location that is well connected with the rest of Dubai. Our ability to identify and provide a solution to our valued business partners continues to set us apart as a destination of choice, and we look forward to Sidel growing further with us in the UAE.”