US-based QuadTech has chosen Dynagraph as sales and service agent for its full portfolio of press control equipment, it was announced on 7 May.
QuadTech offers in-line inspection and spectral colour measurement systems that it claims can help Middle East packagers meet the strict standards of international brands.
Dynagraph Dubai’s general manager, Jamal Kanaan, said the solutions would help local packaging printers work for brands such as Unilever and Proctor & Gamble, which have both recently set up production in the UAE.
“In the past few years we have seen international brands such as Proctor & Gamble and Unilever establish manufacturing plants in the UAE to capitalise on the region’s economic and population growth,” he said. “These businesses are also looking to work with local printers to save costs and speed up product to market.”
QuadTech could also benefit from the “double-digit growth” of the Middle East’s flexible packaging market, he added.
Dynagraph, a specialist in graphic arts equipment and solutions, has recently expanded from commercial print and newspaper markets into flexible packaging. The firm has offices in Dubai, Kuwait, Lebanon and Saudi Arabia and serves 11 countries across the Middle East.
Kanaan added that Dynagraph has already worked with QuadTech for many years through Hemant Desai of the firm’s Indian office.
“QuadTech’s offerings for flexible packaging support a wide range of substrates including various laminates, transparent and reflective films,” he said.
QuadTech President Karl Fritchen said Dynagraph would bring his firm’s products to more Middle East printers, “many of whom have not had access to our technology until today”.
“In fact, within days of the agreement, Dynagraph had already sold its first QuadTech system in the region,” he said.