Kodak, MPS and Reproflex 3 have planned a day of live presentations at the MPS stand to convince visitors that impactful offset-like quality can now be achieved with narrow web UV flexo without the use of spot colour inks.
Olivier Claude, Kodak’s GM for Print & VP Commercial Business EAMER, said the demonstrations will show “just how far flexo has come”.
“Visitors will see incredibly challenging design being produced without the use of spot colour inks,” he said. “The end-users, the brands, just want the highest quality at the lowest cost, regardless of the print process. Our revolutionary Kodak Flexcel NX System and Kodak Spotless Flexographic Solution provide the technology to make that possible.”
On 25 September, narrow-web press manufacturer MPS will host 15-minute live print demonstrations. Designs for the event target personal care and household product applications that normally need at least seven or eight colours with traditional flexo. But these will be printed without spot colour inks and at 300lpi.
Andrew Hewitson, joint MD of Reproflex 3, which is providing the prepress expertise, said the firms want to show it is possible to eliminate spot colour inks and still overcome colour gamut, colour stability and registration concerns.
“A couple of the labels would normally be considered ‘offset’ designs, but it is the final design for a laundry care range that will prove to be the most talked about example,” he said.
“It will be printed both with four-colour process and seven-colour process on the same web and visitors will be asked to consider whether the extra colours are worth the extra cost.”