Kodak Middle East and Africa targeted packaging industry professionals with “visibly challenging” samples of its Flexcel NX technology at Gulf Print & Pack 2013.
Managing Director Komal Sharma told Packaging MEA that visitors spotted the quality of the work on show.
“We displayed some visibly challenging samples of Kodak Flexcel NX technology, which handles Kodak Flexcel NX plates up to 1067x1524mm (42×60″), having an appealing shelf impact – and that is what everybody who visited our stand appreciated,” he said.
Overall, Kodak had “a good show”, with an unexpectedly high number of Saudi visitors to its stand, he added.
“Besides visitors from UAE and the Lower Gulf, we also had a strong visitor presence from Saudi Arabia, East and West Africa, Iraq,” he said.
“Although we expected large numbers of visitors from the region in general, we were more than surprised at the number of visitors from Saudi Arabia.”
At GPP, Kodak promoted its wide graphic arts portfolio while highlighting its flagship Flexcel NX packaging solution.
“Flexcel NX technology can add so much value to brand owners, flexible packaging printers as well as converters,” said Sharma.
“In addition to delivering quality equal to offset and rotogravure printing, Kodak Flexcel NX plates significantly improve pressroom efficiency, due to their wide colour gamut, efficient ink transfer, and better print stability than traditional digital flexographic plates.”