While it already holds a strong market share in Europe, Germany-based cleaning and solvent recovery specialist D. W. Renzmann is now looking to the Middle East and Africa for growth, says Managing Director Michael Schneiss.
D. W. Renzmann participated in Gulf Print & Pack (GPP) as part of a new strategy to target the region, where it is has also boosted its local presence, he said.
“We decided about this market only in Drupa 2012,” he said. “We realised that we had many more Arab visitors at our booth than others, so we decided not to wait any longer and to go to them with a local distributor.”
D. W. Renzmann has extended its collaboration with its regional dealer Techno Converting Services (TCS) from Egypt to Syria and Dubai, he added.
“We have around 30–35 installations in the Middle East region, which still has potential to grow as the Gulf now has manufacturing,” he said.
“We have just closed a deal with an Abu Dhabi-based customer for a washing machine to clean all the parts. On the other hand, many other customers prefer a compact cleaning and washing machine. So we have a big range of sizes and specifications of washing machines.”
This company, set up by D. W. Renzmann in 1969, produces 75% of its production for export but manufactures entirely at its plant near Frankfurt. All products are tailored to the specific customer.
“Our products include washing machines for anilox rollers,” said Schneiss. “We mainly wash flammable solvents but we also design our machines to operate on water-based media, aquiline solution. For solvent-based washing machines we have solvent distillation systems to recover, to be able to use it again, so it’s like a closed loop cycle.”