One-year-old brand Vinsak appeared at Gulf Print & Pack (GPP) for the first time with prepress and brand protection products.
Vinsak is formed by India’s Creed Engineers, which is about 20 years old, and the Middle East’s Secure Print, which has operated for about 10 years, said Marketing Director Ranesh Bajaj.
“We have subsidiaries in Sri Lanka and the US and we are going to start in Eastern Europe as well,” he told Packaging MEA.
“Earlier we were doing a lot of reselling as a distributor. We then wanted to be manufacturers where our selling will be under the brand of Vinsak. We have trading and manufacturing companies, but we felt we needed a brand, Vinsak, to be global.”
For prepress, the company covers offset, flexo, letterpress, rotary screen. In brand protection, Vinsak solutions extend from security machines to inks, software and high-end solutions for complete track and trace.
Vinsak is also active in digital and labels and packaging, said Bajaj.
“Within digital we are focusing on high-volume transactional and high-volume business colour. Further, labels and packaging is our fastest growing segment. In Asia packaging is growing at about 20% per annum, labels at about 30–35%.”
At GPP, Vinsak signed several deals through preparation before the show, he said.
“The show was in general good for us. Qualitatively we have made new contacts at the show, but not quantitatively.”
The Middle East and Africa offers potential for RFID and track & trace labels, he added.
“I see a potential here. Africa seems to be a growing market. In India because of huge cases of counterfeiting, brand owners are worried… In India, 50% of the medicines are fake and in Africa 70% are fake.”